identities and to social interactions between them (cf. N. Petersen, Rediscovering Paul [See Bibliography] 28–29, 57). (The “Great American Dream,” for example, would be an essential element in the “symbolic world” of most citizens of the United States.) It is in accordance with this “knowledge” that human beings are particularly motivated to change or to act. Hence appeal to or modification of the “symbolic universe” will be a key weapon in any strategy of persuasion—from campaigns to sell a particular